Two online bookstores on one shared sales system

Context

Why this website mattered

Wydawnictwo Literackie is one of the most recognizable Polish publishing houses; Noir sur Blanc is a literary publisher cooperating with it. Both companies run their own online bookstores - wydawnictwoliterackie.pl and noir.pl - built on a shared e-commerce backend.

We have worked with both publishers since May 2017. We implemented the Wydawnictwo Literackie website based on a design prepared by an external studio; the Noir sur Blanc bookstore we designed and implemented end to end. We maintain and develop the shared sales system to this day.

This architecture makes business sense: one set of sales mechanisms, payments and order handling serves two independent stores with different identities - but it requires a partner who knows the system inside out and can grow it without breaking either website.

Scope

What mattered in the project

• Implementation of the Wydawnictwo Literackie website based on an external design.
• Design and implementation of the Noir sur Blanc bookstore - from UX/UI to sales launch.
• Maintenance and development of the shared custom e-commerce backend (PHP) for both stores.
• Book launch promotional pages (e.g. materials around The Books of Jacob).
• Ongoing support for the teams at both publishing houses.

Qualitative result

What remains after launch

• Two stores with different identities run on one consistently maintained system.
• Launches, campaigns and seasonal changes go live without rebuilding the backend.
• Both teams have a single point of contact for technical topics - continuously since 2017.