Innovation program / landing page

Foodtech Lab program landing page for Żabka Group

This case shows how a program landing page can explain participation rules quickly, structure communication for startups and lead users toward application.

Top section of the Foodtech Lab program landing page

Client Foodtech Lab / Żabka Group

Project type program landing page

Audience startups and partners

Scope PL/EN, structure, CTA

Context

Why this website mattered

Foodtech Lab is a program for foodtech startups run within Żabka Group, one of the largest retail organizations in Poland. The program page works as a destination for campaigns, PR and direct invitations - and has to serve very different audiences, from founders to corporate partners.

The most important job is to explain who the program is for, what categories it covers, how the process works and what happens next. A brand of this scale also raises the quality bar: typography, section rhythm and consistency with the group identity must hold up.

Bilingual content was a day-one requirement, not an add-on - the program communicates with both Polish and international teams.

Scope

What mattered in the project

Landing page structure with sections for different audiences.
Program messaging, benefits, categories, schedule and application CTA.
Bilingual setup prepared for traffic from multiple sources.

Qualitative result

What remains after launch

The program has a clear destination for communication and campaign traffic.
Users do not need to look for participation rules across many places.
The website can grow with future editions, FAQ, materials and campaign elements.

Project materials