Mentoring program landing page for Schaeffler

Context

Why this website mattered

Mentoring Talks is a mentoring program delivered for Schaeffler - a global technology corporation. A program website like this has to build trust quickly, explain the idea and show who stands behind the initiative. At the same time, it cannot become a chaotic list of names, blocks and partners.

For Schaeffler, the key task was guiding users through reasons to participate: from the first impression, through values and agenda, to mentors and registration. Working for a corporate brand also meant staying within the group's communication and identity standards.

Scope

What mattered in the project

• Program hero, sections explaining the idea and audience.
• Agenda, speakers, mentors, partners and patronage sections.
• Registration form and a long one-page layout with a distinctive visual rhythm.

Qualitative result

What remains after launch

• Users can understand the full program context without moving between pages.
• The long one-page keeps a clear rhythm: information, trust, people, partners, registration.
• The project shows how to organize event pages with many sections and assets.